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Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1
Jun 21, 2017
8 views
0 comments


hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
mramsey1
Aug 2, 2016
7 views
0 comments


Oh No! Listeners Switch Stations! It’s the End of the World!
So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an...
mramsey1
Apr 13, 2016
17 views
2 comments


Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1
Oct 11, 2015
5 views
0 comments

hivio is LIVE Thursday and Friday – WATCH for FREE
hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE! Radio, online radio, podcasting, agencies,...
mramsey1
Jun 3, 2015
4 views
0 comments

Watch hivio Stream LIVE on Thursday
hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE! Radio, online radio, podcasting, agencies,...
mramsey1
Jun 2, 2015
3 views
0 comments


Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
mramsey1
Nov 5, 2014
6 views
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This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
mramsey1
Jul 1, 2014
5 views
0 comments


Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
mramsey1
May 21, 2013
4 views
0 comments


TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
mramsey1
Sep 26, 2012
3 views
0 comments


Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
mramsey1
Oct 31, 2011
4 views
0 comments


Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
mramsey1
Oct 27, 2011
21 views
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