It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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mramsey1
Jul 7, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
May 24, 2013
Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
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mramsey1
Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
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mramsey1
Jun 20, 2012
Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2
This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...
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mramsey1
Jun 19, 2012
Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
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mramsey1
Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
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mramsey1
Dec 12, 2010
The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
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mramsey1
Nov 11, 2010
Advertisers agree: There is no such thing as “Radio” per se
From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it...
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