Media Unplugged: The End of Authenticity
Photo by Marian Chinciusan on Unsplash The end of authenticity. And… Will Amazon finally make TV’s smart AND friendly? Plus rants and...
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mramsey1
Apr 9, 2018
Media Unplugged: The Strategy Behind Amazon’s Prime Video
Photo by Wayne Low on Unsplash The strategy behind Amazon’s Prime Video. And… MoviePass and the magic power of data. Plus rants and raves...
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mramsey1
Mar 11, 2018
Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
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mramsey1
Jan 30, 2018
Media Unplugged: Inside the Epic Battle for Media’s Future
Inside the Epic Battle for Media’s Future. And… How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the...
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mramsey1
Jan 14, 2018
Media Unplugged: The REAL Story Behind TV’s Transformation
And… Amazon goes private label. Plus, rants and raves on the TV spot that’s a podcast that’s a local restaurant…or something, Facebook’s...
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mramsey1
Sep 16, 2017
Media Unplugged: Amazon is Promising the NFL what Nobody Else Can
Daniel Craig as James Bond via 007.com Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and...
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mramsey1
Aug 9, 2017
Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
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mramsey1
Apr 10, 2017
Media Unplugged: Amazon Lands NFL Streaming Rights…So What?
Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...
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mramsey1
Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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mramsey1
Jul 19, 2016
What the Amazing Success of Pokemon Go means for YOUR Media Brand
What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...
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mramsey1
Dec 20, 2015
Can Taylor Swift Save Apple Music?
Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go...
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mramsey1
Aug 13, 2015
An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!
Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of...
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mramsey1
Jun 30, 2015
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
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mramsey1
Feb 4, 2015
Snapchat goes Big Media and Amazon becomes a Movie Studio
Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie...
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mramsey1
Dec 22, 2014
What Many Broadcasters Still Don’t Understand
When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent...
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mramsey1
Nov 6, 2014
Amazon Just Reimagined the Table Radio – Amazon Echo
It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is...
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mramsey1
Aug 23, 2014
Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
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mramsey1
Jul 30, 2014
Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too
Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That’s going to change. Yes, I...
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Apr 13, 2013
Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
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