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And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
mramsey1
Aug 30, 2015
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Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
mramsey1
Jul 25, 2015
14 views
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What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
mramsey1
Jul 13, 2015
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Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
mramsey1
Jul 1, 2015
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Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
mramsey1
Jun 30, 2015
6 views
0 comments


What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
mramsey1
Jun 28, 2015
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Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
mramsey1
Jun 17, 2015
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What Apple Music’s Streaming Radio Station REALLY Means
In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the...
mramsey1
Jun 13, 2015
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Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
mramsey1
Jun 9, 2015
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Apple Watch Fail?
Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It’s episode 19 of Media Unplugged with branding authority Tom...
mramsey1
May 13, 2015
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How Many Cars will be Dashboard-Powered by Google and Apple?
There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...
mramsey1
May 6, 2015
14 views
2 comments


Exclusives Power the Next Generation of Online Radio Competition
Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives...
mramsey1
Apr 16, 2015
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Music Labels Don’t Understand the Real Value of Music
Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
mramsey1
Mar 10, 2015
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Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
mramsey1
Feb 16, 2015
4 views
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Your New Auto Dashboard Debuts This Month
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is...
mramsey1
Jan 4, 2015
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So THAT’S How Apple’s PR Team Really Does It!
Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...
mramsey1
Sep 21, 2014
3 views
0 comments


Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
mramsey1
Aug 23, 2014
2 views
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The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
mramsey1
Jun 29, 2014
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Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
mramsey1
Apr 16, 2014
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What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
mramsey1
Mar 3, 2014
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