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Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1
Nov 2, 2013
2 views
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“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
mramsey1
Oct 16, 2013
2 views
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What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
mramsey1
Sep 25, 2013
8 views
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Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
mramsey1
Jul 11, 2013
6 views
0 comments


Does Radio “Need a New Story”?
Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s...
mramsey1
Jul 2, 2013
3 views
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Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
mramsey1
May 14, 2013
7 views
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Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
mramsey1
Apr 23, 2013
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Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
mramsey1
Mar 4, 2013
2 views
0 comments


Radio asks the Wrong Questions
“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in...
mramsey1
Feb 26, 2013
4 views
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Nielsen buys Arbitron…What it REALLY Means to You
It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...
mramsey1
Dec 21, 2012
9 views
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I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
mramsey1
Sep 19, 2012
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Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
mramsey1
Aug 28, 2012
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Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
mramsey1
Aug 22, 2012
6 views
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FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated...
mramsey1
Aug 9, 2012
2 views
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Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
mramsey1
Jul 30, 2012
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0 comments


PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
mramsey1
Jul 2, 2012
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The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
mramsey1
Apr 14, 2012
3 views
0 comments


Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
mramsey1
Apr 12, 2012
4 views
0 comments


Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
mramsey1
Feb 27, 2012
4 views
0 comments


Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
mramsey1
Feb 10, 2012
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