So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...

Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale?  You bet it is. And if it's a tale of ratings...

We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...