The Problem With Podcasting is NOT Discovery
If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content:...
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mramsey1
Jan 30, 2017
Media Unplugged: How To Win The War For Attention
How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what...
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mramsey1
Jan 26, 2016
Look out! The Attention Economy is Collapsing!
Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media...
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mramsey1
Dec 16, 2015
How to “Fame”
Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A...
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mramsey1
Apr 2, 2015
How to Disrupt Public Radio
Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...
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mramsey1
Dec 22, 2014
What Many Broadcasters Still Don’t Understand
When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent...
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mramsey1
Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
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mramsey1
Jul 8, 2013
Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener
It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the...
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mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
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mramsey1
Dec 11, 2012
What Radio can learn from Otis
He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...
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mramsey1
Jul 17, 2012
Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...
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mramsey1
Feb 27, 2011
Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
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mramsey1
Jan 27, 2011
The Secret to Attracting Attention
“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...
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