“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
Dec 15, 2014
When Radio Advertising Goes Wrong
Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...
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mramsey1
Nov 6, 2014
Why Doesn’t Radio “Talk” to Women?
Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
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mramsey1
Aug 4, 2014
Is NextRadio’s Consumer Enthusiasm a Mirage?
I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier...
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mramsey1
Feb 14, 2012
CBS Sports Radio gets Interactive (and so should you)
From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster,...
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mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
Jan 22, 2011
Broadcasters understand Audiences, not Communities
What’s the difference between an audience and a “community”? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper:...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Jul 22, 2010
Ten Steps to Grow your Audience
1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a...
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