Media Unplugged: Long Live Fake Fame!
Long live fake fame! And… Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane...
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mramsey1
Jan 17, 2017
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...
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mramsey1
Jul 19, 2016
What the Amazing Success of Pokemon Go means for YOUR Media Brand
What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...
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mramsey1
Jun 27, 2016
Ad Blocking is Exploding – Here’s How to Fight Back
Ad blocking is exploding. Here’s how to fight back. And… This is what makes your fans “tick.” It’s episode 44 of Media Unplugged with...
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mramsey1
Feb 9, 2016
Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!
Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode...
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mramsey1
Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
Apr 3, 2015
Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price
Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16...
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mramsey1
Sep 14, 2014
How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
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mramsey1
Jul 30, 2013
Lessons for Radio from a World-Class Brand: The San Diego Zoo
What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this...
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mramsey1
Jul 3, 2013
“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
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mramsey1
Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
Aug 22, 2012
Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
Aug 20, 2012
What if Listeners Don’t Want to “Engage” with your Radio Brands?
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...
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mramsey1
Jul 25, 2012
Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
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mramsey1
Jul 22, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
Feb 6, 2012
What a Radio Brand is Now
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well,...
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mramsey1
Nov 18, 2010
You’re in the Brand Amplification Business
Don’t let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in...
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