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Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
mramsey1
Mar 11, 2018
21 views
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Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
mramsey1
Feb 8, 2017
20 views
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hivio 2016: How Radio Can Make a Real Difference in Local Communities
During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations...
mramsey1
Nov 22, 2016
5 views
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The End of Advertising?
We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co....
mramsey1
Nov 3, 2016
1 view
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What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
mramsey1
Jun 28, 2015
3 views
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40 Years 40,000 Sales Calls – a Conversation with Barry Drake
There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and...
mramsey1
Feb 24, 2015
4 views
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Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
mramsey1
Oct 6, 2014
8 views
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Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
mramsey1
Sep 11, 2014
3 views
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Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
mramsey1
Aug 27, 2014
3 views
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What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
mramsey1
Aug 11, 2014
4 views
0 comments


What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
mramsey1
Jul 8, 2014
1 view
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Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
mramsey1
Jul 7, 2014
3 views
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This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
mramsey1
Jul 1, 2014
5 views
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The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
mramsey1
Jun 22, 2014
4 views
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Listeners are People First, Format Fans Second
Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked....
mramsey1
Dec 4, 2013
3 views
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Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
mramsey1
Nov 4, 2013
1 view
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Your Station Can be Featured in a Major Motion Picture
You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your...
mramsey1
Aug 10, 2013
5 views
0 comments


Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
mramsey1
Apr 14, 2013
2 views
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The Wisdom of Colliding Radio Genres
I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of...
mramsey1
Dec 28, 2012
2 views
0 comments


Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...
mramsey1
Nov 27, 2012
1 view
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