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Digital Media: What’s in Store for 2013
Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights...
mramsey1
Nov 16, 2012
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News/Talking about the Wrong Things
Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election...
mramsey1
Nov 15, 2012
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Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
mramsey1
Oct 24, 2012
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Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
mramsey1
Aug 30, 2012
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Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
mramsey1
Aug 28, 2012
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Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
mramsey1
Jul 26, 2012
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Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
mramsey1
Jul 25, 2012
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Will Kickstarter Disrupt Public Radio?
Kickstarter is one of several crowdsourced funding platforms. Have a pet project? Post it there and let the crowd fund it for you (or...
mramsey1
Jul 20, 2012
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Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
mramsey1
May 2, 2012
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“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
mramsey1
Apr 19, 2012
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Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
mramsey1
Mar 22, 2012
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Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
mramsey1
Nov 5, 2011
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9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
mramsey1
Nov 2, 2011
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What are Radio’s “Great New Ideas”?
You have probably heard about the changes at Netflix. One company is now becoming two, with the original brand providing the streaming...
mramsey1
Sep 18, 2011
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10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
mramsey1
Jun 20, 2011
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A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
mramsey1
Jun 10, 2011
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Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
mramsey1
May 13, 2011
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Do Listeners want DJ Blogs on your Website?
From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want...
mramsey1
Mar 4, 2011
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Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
mramsey1
Mar 1, 2011
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The Science of Social Media
Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...
mramsey1
Feb 3, 2011
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