The End of Commercial Clutter on Radio?
If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
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mramsey1
Apr 21, 2015
Advertising is Dead; Long Live Advertising
Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...
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mramsey1
Apr 3, 2015
Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price
Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16...
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mramsey1
Oct 28, 2014
Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...
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mramsey1
Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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mramsey1
Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
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