What Christmas Means for Radio
The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark...
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mramsey1
Dec 12, 2016
Media Unplugged: The Best Marketer of the Year – Your Fans!
Will ad-blocking save the advertising industry? And… The best marketer of the year? Your fans! Plus, rants and raves about the app that...
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mramsey1
Feb 16, 2016
What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
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mramsey1
Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
Dec 3, 2015
5 Critical Media Trends for 2016
5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas,...
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mramsey1
Dec 22, 2014
Why You Should Bother
What does it have to do with your core business? Why should you even bother? We’re stretched too thin. There’s no time. You might think...
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mramsey1
Dec 21, 2011
Radio Spreads the Meaning of Christmas
I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make...
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