The End of Commercial Clutter on Radio?
If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
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mramsey1
Mar 12, 2014
Hey Pandora, Watch That Commercial Load
There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...
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mramsey1
Oct 17, 2013
28 Minutes of Commercials per Hour – on a Music Station?
So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...
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mramsey1
Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
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