How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
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mramsey1
Nov 11, 2011
Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
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mramsey1
Jun 14, 2011
Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
May 3, 2011
Lee Abrams says “It’s Time to Fight the Content War”
Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access...
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mramsey1
Apr 13, 2011
How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
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mramsey1
Jan 25, 2011
How to Create Killer Content Online
Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
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mramsey1
Jan 5, 2011
When Radio has No Idea what to Put on its Websites
If you have any conversation with anyone deep in the digital media space you will hear many references to the folks who put content out...
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mramsey1
Oct 27, 2010
Give your Audience Something to Do
“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...
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mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
Sep 1, 2010
How to Be Great
I was reading a post on “what every blog needs to be great,” and was struck with the results of this poll: Why was this so striking?...
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mramsey1
Aug 21, 2010
What “Content” should you have Online?
This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...
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mramsey1
Aug 21, 2010
Radio’s Online Content Crisis
“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...
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mramsey1
Aug 2, 2010
How to Launch New Content Successfully
Rubicon is AMC’s biggest series debut ever. It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...
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mramsey1
Jul 29, 2010
What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
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mramsey1
Jul 13, 2010
Can’t monetize your website? You need some Remarkable Content
What do we put on our websites? That continues to be one of the questions I hear the most. And the premise is that whatever we put up...
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mramsey1
Jul 1, 2010
Radio is what’s on it – and how it makes us feel
People – real people – consume products and services because of what those products and services do and how they make us feel in their...
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mramsey1
Jun 23, 2010
Paint your Masterpiece, Radio
You can feel the passion ooze from this Apple video which celebrates the makers of apps. And interestingly, several of the examples shown...
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mramsey1
May 24, 2010
“Content really is a toddler on the Internet right now”
And as this Washington Post story notes, AOL's strategy is based not on connection – but on content. [AOL] has created or bought some of...
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