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Can Analog Media Companies Drive Digital Revenue?
There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece...
mramsey1
Feb 20, 2018
10 views
0 comments


Radio’s Streaming Effort May Be Screwed – Part 2
Yesterday I published a piece that argued two things: First, the decline in streaming for broadcast radio stations is real – it’s a...
mramsey1
Sep 19, 2017
40 views
14 comments


Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
mramsey1
Aug 9, 2017
5 views
0 comments


Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
mramsey1
Jan 11, 2017
6 views
0 comments


hivio 2016: How to Transform Personalities into Digital Brands
Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a...
mramsey1
Nov 10, 2016
5 views
0 comments


hivio 2016: How to Get Your Fans to Share Your Digital Audio
Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how....
mramsey1
Sep 5, 2016
14 views
0 comments


The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of...
mramsey1
Jul 5, 2016
4 views
0 comments


Inside the Biggest Trends in Digital Advertising
Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged...
mramsey1
Jun 12, 2016
3 views
0 comments


Radio’s Advertising Spending Forecast – 2015 – 2020
There’s a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and...
mramsey1
Mar 17, 2016
5 views
0 comments


7 Predictions about the Future of Media
7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with...
mramsey1
Jan 12, 2016
2 views
0 comments


The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
mramsey1
Nov 16, 2015
3 views
0 comments


See you at NAB and NMX
This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event,...
mramsey1
Apr 11, 2015
4 views
0 comments


Are Your Audio Ads Too Dumb? Make Them Smarter
Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...
mramsey1
Mar 6, 2015
2 views
0 comments


A Choppy Stream Ahead for NextRadio
With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort...
mramsey1
Feb 23, 2015
4 views
0 comments


Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
mramsey1
Jan 20, 2015
1 view
0 comments


Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
mramsey1
Dec 30, 2014
4 views
0 comments


What Happens When Ariana Grande Conquers America?
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
mramsey1
Nov 11, 2014
2 views
0 comments


Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...
mramsey1
Oct 28, 2014
2 views
0 comments


If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
mramsey1
Oct 8, 2014
4 views
0 comments


How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
mramsey1
Jun 11, 2014
5 views
0 comments
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