NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
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mramsey1
Mar 27, 2012
Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
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mramsey1
Mar 5, 2012
Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
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mramsey1
Feb 3, 2012
Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
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mramsey1
Jan 25, 2012
Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
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mramsey1
Jan 10, 2012
How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
Oct 1, 2011
Arbitron Measurement: TAM or SCAM?
The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
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mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
Jul 11, 2011
Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
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mramsey1
May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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mramsey1
Apr 13, 2011
How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
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mramsey1
Apr 11, 2011
Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
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mramsey1
Mar 8, 2011
Guy Kawasaki knows how to make Radio Enchanting
Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time...
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mramsey1
Feb 16, 2011
Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
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mramsey1
Feb 15, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
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