#digital 4/4

Jan 25, 2011

How to Create Killer Content Online

Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...

Jan 17, 2011

Trends for Radio in 2011 – Talking with Jim Kerr

Triton Media’s Jim Kerr peers into the crystal ball to anticipate what is ahead for radio in 2011. Jim is VP Strategy for Triton, and so...

Dec 12, 2010

The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino

Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...

Oct 6, 2010

Radio Broadcasters are Measuring the Wrong Things

Yes, I get it. We’re addicted to ratings. But treating our digital assets as proverbial red-headed step-children does them – and us – no...

Oct 5, 2010

Make Radio an On-Demand Brand

An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...

Sep 8, 2010

Getting Sirius about Howard Stern’s Next Step

From Inside Radio: Analysts: Sirius XM “would be fine” without Stern. The satcaster’s high penetration in automobiles and partnerships...

Aug 21, 2010

What “Content” should you have Online?

This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...

Aug 12, 2010

Advice to a Radio Copywriter

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...

Aug 5, 2010

Uncovering Glenn Beck’s Digital Secrets

At the heart of Glenn Beck’s digital strategy are his Insider member platforms. Exclusive content – by subscription. And it’s working. I...

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