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The Problem With Podcasting is NOT Discovery
If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content:...
mramsey1
Jul 31, 2017
7 views
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Media Unplugged: Surprise! Distribution is King!
Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom...
mramsey1
Mar 21, 2016
6 views
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What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
mramsey1
Nov 11, 2015
2 views
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How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
mramsey1
Sep 30, 2015
5 views
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People Don’t Fall In Love With Distribution Channels…
…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful –...
mramsey1
Sep 3, 2014
5 views
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Surprise! Radio Disney Doesn’t Need Radio!
So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM – save for its LA flagship, which is evidently a content...
mramsey1
Aug 15, 2014
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The Death of Distribution Channel Advantage
So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an...
mramsey1
Jul 16, 2014
1 view
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Wrist-Powered Radio?
There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that...
mramsey1
Jan 28, 2014
1 view
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Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
mramsey1
Dec 9, 2013
3 views
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Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
mramsey1
Nov 4, 2013
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“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an...
mramsey1
Jul 3, 2013
3 views
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Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
mramsey1
Nov 8, 2012
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Radio: A Sure Path to Lower Ratings
So the early results are in in the battle between DirecTV and Viacom, and they’re not pretty – for Viacom. Thanks to a deal dispute,...
mramsey1
Jul 17, 2012
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The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
mramsey1
Apr 14, 2012
3 views
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Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
mramsey1
Nov 11, 2011
2 views
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“Being There” is Overrated
From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best...
mramsey1
Oct 8, 2010
9 views
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