hivio 2016: How Radio Can Do Social Media Right
How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and...
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mramsey1
Dec 12, 2015
Why Data Caps Don’t Matter for Audio
Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio...
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mramsey1
Dec 5, 2014
Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
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mramsey1
Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
Nov 22, 2013
Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
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mramsey1
Dec 10, 2012
After that Radio Job….
It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a...
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mramsey1
Jul 9, 2012
Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
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mramsey1
Jan 14, 2012
Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
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mramsey1
Aug 27, 2010
The Evolution of the Car Radio
This graphic is courtesy of RadioTime. What this picture leaves out is the suddenly changing definition of “radio” in a world where...
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mramsey1
Jun 30, 2010
Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
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