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The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
mramsey1
Nov 16, 2015
3 views
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Too Much Content Marketing, Not Enough Consumers?
When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s...
mramsey1
May 28, 2015
1 view
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Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars
Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode...
mramsey1
Apr 14, 2015
4 views
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Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price
Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16...
mramsey1
Apr 3, 2015
2 views
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Is Social Media “A Great Wasteland”?
Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do...
mramsey1
Mar 18, 2015
3 views
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Inside Facebook’s Aggressive Move into Video
What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...
mramsey1
Jan 7, 2015
1 view
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Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
mramsey1
Dec 30, 2014
4 views
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Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...
mramsey1
Oct 28, 2014
2 views
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Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5
Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged – the...
mramsey1
Oct 14, 2014
2 views
0 comments


What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
mramsey1
Sep 22, 2014
1 view
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Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
mramsey1
Aug 23, 2014
2 views
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How Radio can Compete Against Facebook
Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy – not just as an inexpensive way to...
mramsey1
Dec 17, 2013
5 views
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Radio: You’re Messing Up on Facebook
Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content...
mramsey1
Dec 11, 2013
6 views
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Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
mramsey1
Dec 9, 2013
3 views
0 comments


Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
mramsey1
May 21, 2013
4 views
0 comments


Is Radio Wasting Effort on Facebook?
Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...
mramsey1
Feb 4, 2013
3 views
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Radio: Is Anybody in Charge of your Fans?
It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...
mramsey1
Feb 1, 2013
4 views
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Is Social Media for Conversation – or for Broadcasting?
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to...
mramsey1
Nov 7, 2012
2 views
0 comments


Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
mramsey1
Aug 30, 2012
1 view
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Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
mramsey1
Jul 30, 2012
2 views
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