Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...

“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....

Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight.  It’s based on...

Changes are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by...

Zuckerberg, that is.  Founder and CEO of Facebook. Fast Company has a great piece on leadership lessons from Zuckerberg, and here is a...

Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...

“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...

“Facebook is now the web’s content discovery portal,” writes social TV blog Lost Remote. “The average user spends 6 hours and 36 minutes...

No, I don’t want you to tell me.  I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am...

It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...

It’s yours for the taking! Just visit the Mark Ramsey Media Facebook page.  If you don’t already “Like” the page, just follow the...

If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a...

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time...

Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...

What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most,...

Everybody’s personalizing their websites nowadays, thanks to tools like Facebook. How about you?  Is your experience personalized to the...

From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...

“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...

"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...