#fox

Mar 22, 2018

2 Minutes of Spots Per Hour – Radio’s Future?

By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...

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Dec 20, 2017

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...

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Jun 21, 2017

Audio Advertisers: It’s Time To Make Spots Much Shorter

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...

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Jan 13, 2016

The End of Commercial Clutter on Radio?

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...

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May 13, 2014

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...

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Nov 27, 2012

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...

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