By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...

Disney wants Fox…Now what? And… What consumers REALLY want from brands. And… Consumers are running away from advertising in droves. Plus,...

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...

If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators.  It was created by FOX’s David Hill in 2010. Every...