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mramsey1
Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
Feb 20, 2017
It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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mramsey1
Dec 28, 2016
hivio 2016 – Glenn McQuaid and “Tales from Beyond the Pale”
The power of audio is more than just music or even “spoken word.” With his partner Larry Fessenden, Glenn McQuaid is the co-creator of...
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mramsey1
Dec 8, 2016
hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio
What can the audio space – radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very...
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mramsey1
Dec 2, 2016
And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
Nov 22, 2016
hivio 2016: How Radio Can Make a Real Difference in Local Communities
During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations...
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mramsey1
Nov 10, 2016
hivio 2016: How to Transform Personalities into Digital Brands
Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a...
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mramsey1
Oct 25, 2016
hivio 2016: How Radio Can Do Social Media Right
How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and...
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mramsey1
Oct 12, 2016
hivio 2016: Panoply and the Business of Podcasting
Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio...
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mramsey1
Sep 20, 2016
hivio 2016: What’s the Future of ESPN Audio?
If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...
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mramsey1
Sep 5, 2016
hivio 2016: How to Get Your Fans to Share Your Digital Audio
Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how....
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mramsey1
Aug 26, 2016
hivio 2016: “What the F**k Happened to Radio?”
Howard Lapides is a veteran of radio. As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors,...
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mramsey1
Aug 17, 2016
This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
Aug 10, 2016
And the Future of Radio and Podcasting Talent is…
Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In...
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mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
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mramsey1
Jul 20, 2016
Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
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mramsey1
Jul 11, 2016
The Podcasting Ad Space is Going to Explode
Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great...
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mramsey1
Jul 5, 2016
The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of...
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mramsey1
Jun 28, 2016
How Millennials Use Radio, Online Radio, and Podcasting
Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms...
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mramsey1
Jun 22, 2016
Five Ways to Dramatically Improve Audio Advertising
Audio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...
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