Media Unplugged: How to Blow Up Podcasting
Photo by Jan Střecha on Unsplash How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and...
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mramsey1
Jul 27, 2017
Media Unplugged: The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed...
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mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
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mramsey1
Jun 18, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Jul 22, 2013
What Hollywood Knows that Radio Doesn’t
“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...
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mramsey1
Nov 8, 2012
Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
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mramsey1
Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
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mramsey1
Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
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mramsey1
Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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