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Media Unplugged: How to Blow Up Podcasting
Photo by Jan Střecha on Unsplash How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and...
mramsey1
Aug 12, 2018
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Media Unplugged: The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed...
mramsey1
Jul 27, 2017
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hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
mramsey1
Aug 2, 2016
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A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
mramsey1
Jun 18, 2014
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Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
mramsey1
Nov 2, 2013
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What Hollywood Knows that Radio Doesn’t
“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...
mramsey1
Jul 22, 2013
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Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
mramsey1
Nov 8, 2012
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Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
mramsey1
Aug 30, 2012
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Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
mramsey1
Feb 22, 2012
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Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
mramsey1
Nov 5, 2011
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Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
mramsey1
Oct 17, 2011
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How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
mramsey1
Oct 16, 2011
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