Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
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mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
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mramsey1
Nov 9, 2010
Wake up, Radio, to the Mobile Challenge
I’ve been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or...
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