What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
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mramsey1
Feb 16, 2015
Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
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mramsey1
Oct 23, 2012
The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Sep 14, 2011
What the new KCRW iPad app means for you
To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
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