The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
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mramsey1
Oct 20, 2015
Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms...
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mramsey1
Apr 17, 2014
This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
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mramsey1
Apr 17, 2014
The FCC Needs to Have Its Head Examined
From Radio Ink: The FCC’s detailed explanation why it’s not allowing more deregulation is very specific about what radio is expected to...
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mramsey1
Feb 25, 2014
Radio’s Misplaced Obsession on “Local”
Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get...
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mramsey1
Dec 16, 2013
Me, My Family, and My Neighborhood
“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example,...
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mramsey1
Oct 29, 2013
Making Sense of the Auto Dashboard
It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Aug 28, 2013
What Broadcasters MUST Do in the Online Radio Space
In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to...
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mramsey1
Aug 16, 2013
When Will Big Data Come To Local Media?
What will Jeff Bezos do with The Washington Post? That’s the question on everyone’s lips, and scores of armchair analysts have an...
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mramsey1
Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
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mramsey1
Jan 23, 2013
Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a...
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mramsey1
Oct 17, 2012
How to Make Local Digital Sales More Effective
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...
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mramsey1
Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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mramsey1
Jun 16, 2012
Radio’s Mobile Challenge
I think most broadcasters are thinking about mobile all wrong. The thinking goes like this: “We need a dedicated mobile app for our...
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mramsey1
May 31, 2012
Dive in to Mobile Local Media at the MLM SF Conference
Your radio station is, as is often argued, a local media company. And the big growth in local media is in the mobile space. That’s why...
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mramsey1
Apr 26, 2012
What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
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mramsey1
Feb 14, 2012
CBS Sports Radio gets Interactive (and so should you)
From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster,...
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mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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