mramsey1Jun 19, 2011The Tiny Footprint of Local News OnlineThe audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
mramsey1May 2, 2011Strategies to Monetize Your Digital Assets NowWhat is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
mramsey1Nov 16, 2010The Future of Local Radio RevenueOddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
mramsey1Oct 7, 2010Stop the “Local” InsanityFrom Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
mramsey1Aug 8, 2010The End of “Local”“One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do...