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The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
mramsey1
Jun 19, 2011
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Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
mramsey1
May 2, 2011
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The Future of Local Radio Revenue
Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
mramsey1
Nov 16, 2010
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Stop the “Local” Insanity
From Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
mramsey1
Oct 7, 2010
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The End of “Local”
“One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do...
mramsey1
Aug 8, 2010
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