Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
top of page
Search
mramsey1
Oct 11, 2015
Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
5 views0 comments
mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
2 views0 comments
mramsey1
Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
3 views0 comments
mramsey1
May 14, 2014
What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
2 views0 comments
mramsey1
Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
7 views0 comments
mramsey1
Aug 18, 2010
Shocker: PPM is Not 100% Accurate!
A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...
3 views0 comments
bottom of page