What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
Nov 5, 2015
The Future of Podcasting – PRX’s Jake Shapiro
What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose...
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mramsey1
Nov 4, 2015
Radio Play-By-Play without Play-By-Play Rights Fees
So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...
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mramsey1
Nov 2, 2015
5 Must-Hear Trends in Media and Marketing
5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding...
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mramsey1
Oct 21, 2015
What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
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mramsey1
Oct 20, 2015
Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms...
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mramsey1
Oct 19, 2015
Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
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mramsey1
Oct 17, 2015
You’ll Never Guess How Much Music Matters to Millennials!
You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media...
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mramsey1
Oct 11, 2015
Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
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mramsey1
Oct 4, 2015
Here’s How America’s Most Popular Apps Will Reshape Media
Look out! America’s most popular apps will reshape media! And… Was media’s “crisis of proliferation” predicted…back in 1976? It’s episode...
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mramsey1
Sep 30, 2015
How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
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mramsey1
Sep 29, 2015
The New Auto Dashboard Isn’t as Scary as Radio Thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio...
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mramsey1
Sep 21, 2015
The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...
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mramsey1
Sep 20, 2015
Listeners are Blocking Radio Ads
Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
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mramsey1
Sep 14, 2015
Apple is Wrong about the Future of TV
Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of...
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mramsey1
Sep 11, 2015
Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
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mramsey1
Aug 30, 2015
And Radio’s Secret Power is…
Recently one of my radio clients explained how his 20-year-old daughter uses radio: “She chases her favorite songs around the dial,” he...
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mramsey1
Aug 26, 2015
Is the New Golden Age of TV…Over?
Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It’s episode 26 of Media Unplugged with...
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mramsey1
Aug 13, 2015
An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!
Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of...
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mramsey1
Aug 4, 2015
How to Master Social Media
How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be...
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