Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
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mramsey1
Jul 28, 2015
Is the ESPN Bubble About to Burst?
How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with...
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mramsey1
Jul 25, 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
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mramsey1
Jul 23, 2015
How Audio Advertising is Changing
What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...
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mramsey1
Jul 13, 2015
Marilu Henner Loves Radio – and Listeners Love Marilu
What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was...
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mramsey1
Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
Jul 10, 2015
How to Hire Radio Talent
This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this...
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mramsey1
Jul 8, 2015
The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio
So you think the future of radio is shutting up to play more songs? Think again. Dennis Clark is iHeartMedia’s secret weapon when it...
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mramsey1
Jul 7, 2015
The Power of Just Because
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
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mramsey1
Jul 1, 2015
Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
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mramsey1
Jun 30, 2015
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
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mramsey1
Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
Jun 25, 2015
Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
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mramsey1
Jun 17, 2015
Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
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mramsey1
Jun 15, 2015
The Power of Audio – Mark Ramsey @hivio 2015
We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful,...
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mramsey1
Jun 13, 2015
What Apple Music’s Streaming Radio Station REALLY Means
In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the...
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mramsey1
Jun 9, 2015
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
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mramsey1
Jun 7, 2015
Missed hivio 2015? Watch it here for FREE
Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you...
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mramsey1
Jun 2, 2015
Watch hivio Stream LIVE on Thursday
hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE! Radio, online radio, podcasting, agencies,...
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mramsey1
May 28, 2015
Too Much Content Marketing, Not Enough Consumers?
When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s...
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