How to Watch hivio STREAM LIVE
hivio, the audio future festival, goes LIVE in about ONE WEEK. If you’re not in the room with us at the world-famous Hollywood Improv,...
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mramsey1
May 14, 2015
IMGR, a Cool New Tool that Makes your Audio Production Stronger
I’m always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and...
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mramsey1
May 13, 2015
Apple Watch Fail?
Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It’s episode 19 of Media Unplugged with branding authority Tom...
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mramsey1
May 12, 2015
How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
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mramsey1
May 6, 2015
How Many Cars will be Dashboard-Powered by Google and Apple?
There’s much interest and much consternation about the entry of Google and Apple into operating-system extensions for the car dashboard...
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mramsey1
May 3, 2015
Music Discovery is Overrated
Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the...
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mramsey1
Apr 30, 2015
The Secret to Marketing a Movie – and Will Vessel Crush YouTube?
The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding...
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mramsey1
Apr 28, 2015
The Dawn of Audio UpFronts
If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
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mramsey1
Apr 23, 2015
Too Much Fuss about Voltair
You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
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mramsey1
Apr 21, 2015
Advertising is Dead; Long Live Advertising
Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...
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mramsey1
Apr 16, 2015
Exclusives Power the Next Generation of Online Radio Competition
Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives...
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mramsey1
Apr 14, 2015
Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars
Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode...
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mramsey1
Apr 9, 2015
Future of Music Radio: Today’s Hits and Less Variety
Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...
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mramsey1
Apr 3, 2015
Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price
Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16...
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mramsey1
Apr 2, 2015
How to Disrupt Public Radio
Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...
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mramsey1
Mar 20, 2015
It’s Time to Blow Up Podcasting
Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...
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mramsey1
Mar 18, 2015
Is Social Media “A Great Wasteland”?
Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do...
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mramsey1
Mar 11, 2015
The Power of Audio Storytelling
Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting....
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mramsey1
Mar 10, 2015
Music Labels Don’t Understand the Real Value of Music
Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
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mramsey1
Mar 6, 2015
Are Your Audio Ads Too Dumb? Make Them Smarter
Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...
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