Missing Leonard Nimoy and Unruly Breast Physics
Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker...
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mramsey1
Mar 4, 2015
The Audio of Things
Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside,...
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mramsey1
Feb 26, 2015
A Tale of Two Tees
As part of hivio, the audio future festival, I’m producing a free t-shirt for all who attend. My instructions to the designers were to...
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mramsey1
Feb 24, 2015
40 Years 40,000 Sales Calls – a Conversation with Barry Drake
There are few class acts in the radio and TV business classier than Barry Drake. After an amazing career leading a variety of radio and...
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mramsey1
Feb 23, 2015
A Choppy Stream Ahead for NextRadio
With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort...
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mramsey1
Feb 19, 2015
How Great Creative Makes Audio Advertising Sexy
Is it important for creative to make audio advertising sexy? Okay, not necessarily “sexy,” per se – but seductive, compelling,...
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mramsey1
Feb 18, 2015
The Media Are Wrong About Brian Williams
How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode...
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mramsey1
Feb 16, 2015
Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
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mramsey1
Feb 10, 2015
You are Invited to hivio 2015 – the Audio Future Festival
There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but...
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mramsey1
Feb 9, 2015
Look What’s Coming Tomorrow
Coming tomorrow…. Some terrific announcements from hivio, the audio future festival. Click to Watch: Sneak peek here. Or stay tuned for...
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mramsey1
Feb 5, 2015
How to Monetize your Online Radio Streams
Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
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mramsey1
Feb 4, 2015
Snapchat goes Big Media and Amazon becomes a Movie Studio
Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie...
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mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
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mramsey1
Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
Jan 22, 2015
How to Make News Stories go Viral
How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands....
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Jan 19, 2015
A Dramatic Reinvention of Mobile News/Talk Apps
What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something...
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mramsey1
Jan 15, 2015
Radio is Still Tops, But…
In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...
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mramsey1
Jan 14, 2015
Your Audio Advertising Needs to be More Human
Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...
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