Why Doesn’t Radio “Talk” to Women?
Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
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mramsey1
Nov 5, 2014
Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
Oct 31, 2014
A Halloween Story for Broadcasters
This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I...
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mramsey1
Oct 30, 2014
Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
Oct 28, 2014
Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media...
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mramsey1
Oct 24, 2014
What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
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mramsey1
Oct 21, 2014
Surprise! Connected Car Users are Old and Rich!
Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...
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mramsey1
Oct 17, 2014
Is There Love in your Audio Brand?
In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...
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mramsey1
Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
Oct 14, 2014
Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5
Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged – the...
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mramsey1
Oct 12, 2014
How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
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mramsey1
Oct 8, 2014
If CNN’s Ratings “Don’t Matter,” Why Do Yours?
The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what’s his solution? How...
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mramsey1
Oct 7, 2014
Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
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mramsey1
Oct 6, 2014
Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
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mramsey1
Oct 3, 2014
Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again
It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...
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mramsey1
Sep 29, 2014
Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
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mramsey1
Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
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mramsey1
Sep 24, 2014
Why Content Matters More than Technology
Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...
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mramsey1
Sep 22, 2014
What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
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mramsey1
Sep 21, 2014
So THAT’S How Apple’s PR Team Really Does It!
Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...
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