How Broadcasters Can Monetize Their Mobile Apps
I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...
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mramsey1
Sep 14, 2014
How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
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mramsey1
Sep 11, 2014
Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
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mramsey1
Sep 10, 2014
How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the...
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mramsey1
Sep 7, 2014
4 Things Radio Can Learn from Jeff Bezos’ Washington Post
Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
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mramsey1
Sep 5, 2014
Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”
This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority,...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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mramsey1
Sep 3, 2014
People Don’t Fall In Love With Distribution Channels…
…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful –...
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mramsey1
Sep 1, 2014
How Important is Radio in an Emergency?
It’s virtually taken on faith in the radio industry: This idea that when all other technologies fail, there’s still radio in an...
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mramsey1
Aug 27, 2014
The Nail in HD Radio’s Coffin – And What It Means For You
From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more....
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mramsey1
Aug 27, 2014
Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
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mramsey1
Aug 23, 2014
Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
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mramsey1
Aug 21, 2014
Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker
So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s...
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mramsey1
Aug 21, 2014
Why Chasing “Cool” for Radio is a Fool’s Errand
There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all...
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mramsey1
Aug 19, 2014
How Audio Platforms Can Monetize Content Marketing
This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among...
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mramsey1
Aug 15, 2014
Surprise! Radio Disney Doesn’t Need Radio!
So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM – save for its LA flagship, which is evidently a content...
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mramsey1
Aug 13, 2014
Chevrolet’s Plan for Built-In Wi-Fi In Your Car
There’s a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online...
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mramsey1
Aug 11, 2014
What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
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mramsey1
Aug 7, 2014
A Remarkable Conversation with Glenn Beck
If you are a regular watcher of CNN’s Reliable Sources, then last weekend you saw the first part of a remarkable interview with the...
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mramsey1
Aug 6, 2014
Here’s Where Built-In Radio on Mobile Phones Would Win Big
Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will...
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