Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin
If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...
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mramsey1
Aug 4, 2014
Is NextRadio’s Consumer Enthusiasm a Mirage?
I am stridently pro-consumer. I believe that if we focus on what consumers show us they want, then we will have more consumers, happier...
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mramsey1
Jul 30, 2014
Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too
Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That’s going to change. Yes, I...
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mramsey1
Jul 17, 2014
Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
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mramsey1
Jul 16, 2014
The Death of Distribution Channel Advantage
So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an...
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mramsey1
Jul 14, 2014
Maybe You’re Thinking about Digital for Radio All Wrong
What do VC’s look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of...
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mramsey1
Jul 14, 2014
What Radio Can Learn from a YouTube Star
What’s the difference between a media brand and an individual with 50 million YouTube views? Nothing! Andrea Russett is a YouTube...
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mramsey1
Jul 8, 2014
You Will Probably Do the Opposite of This
Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives?...
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mramsey1
Jul 7, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
Jul 7, 2014
Why Aren’t Radio Program Directors Compensated on Top Line Revenue?
Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the...
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mramsey1
Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
Jun 24, 2014
T-Mobile Says: Your Online Radio Listening is now Free
Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on...
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mramsey1
Jun 24, 2014
Key Takeaways from hivio, the Audio Future Festival
So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let’s ask somebody who was there. Sara...
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mramsey1
Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
Jun 18, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
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mramsey1
Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
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mramsey1
Jun 12, 2014
The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
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mramsey1
Jun 11, 2014
Social Media Guru Gary Vaynerchuk on the Power of Audio
He’s the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World He’s Gary Vaynerchuk! Gary...
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mramsey1
Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
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mramsey1
Jun 5, 2014
Images of hivio 2014 – the Audio Future Festival
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas,...
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