Why Do Radio Personalities Exist?
It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
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mramsey1
May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
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mramsey1
May 14, 2014
What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
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mramsey1
May 13, 2014
The “Eventizing” of Radio
Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
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mramsey1
May 11, 2014
Will Wearable Tech Compete with Radio?
Wearable tech is all the rage, or at least discussing it is all the rage, since gadgets like Google Glass and the rumored iWatch are just...
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mramsey1
May 8, 2014
Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
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mramsey1
May 5, 2014
Does your Radio Positioning Suck?
“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
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mramsey1
Apr 30, 2014
6 Lessons for Radio from Game of Thrones
There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
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mramsey1
Apr 28, 2014
hivio 2014 is Breaking Records!
It’s shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just...
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mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
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mramsey1
Apr 21, 2014
Radio Listeners: Is “Free” All That Matters?
“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery...
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mramsey1
Apr 17, 2014
This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
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mramsey1
Apr 17, 2014
The FCC Needs to Have Its Head Examined
From Radio Ink: The FCC’s detailed explanation why it’s not allowing more deregulation is very specific about what radio is expected to...
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mramsey1
Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
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mramsey1
Apr 9, 2014
What Radio’s Changing Audience Demos Means for You
As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this...
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mramsey1
Apr 5, 2014
Social Media for Radio the #ChrisHardwick Way
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...
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mramsey1
Mar 27, 2014
Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
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mramsey1
Mar 25, 2014
How Social Media Can Improve Your Radio Station’s Ratings
Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy...
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mramsey1
Mar 21, 2014
Why Talk Radio is “Mad as Hell”
Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network?...
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mramsey1
Mar 20, 2014
Career Advice for Radio Air Talents
There are three kinds of radio air talents: The kind who owns the audience The kind who works for a radio station that owns the audience...
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