Is NextRadio Growing…or Sinking?
From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio...
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mramsey1
Mar 13, 2014
FM Chip in Cell Phones means More Radio Listening? Don’t Count on It
Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this...
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mramsey1
Mar 12, 2014
Hey Pandora, Watch That Commercial Load
There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...
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mramsey1
Mar 10, 2014
hivio 2014 – Check Out the Amazing Lineup
Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to...
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mramsey1
Mar 3, 2014
Will Young People Grow Into the Radio “Habit”?
I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things. One broadcaster told another how he...
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mramsey1
Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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mramsey1
Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Feb 19, 2014
Go Big or Go Home
If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A...
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mramsey1
Feb 13, 2014
Lessons for Your Radio Brand from Anchorman 2
Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson...
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mramsey1
Feb 9, 2014
Clip Interactive: Making Your Radio Mobile App Better
If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact...
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mramsey1
Feb 8, 2014
“What Else Ya Got?”
Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me...
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mramsey1
Feb 4, 2014
Hey Radio: “The Shark is Not Working”
JAWS Check out what the late producer Richard D. Zanuck told Rue Morgue about the shark that was, it seems, almost never working: Steven...
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mramsey1
Feb 3, 2014
It’s Time to Rethink Rewards Programs
The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential...
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mramsey1
Feb 3, 2014
Apple and Google Want the Car Dashboard – Now
Dear Radio Listeners: Apple and Google want you! Even (and perhaps especially) when you’re in your car. Here’s a video showing some of...
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mramsey1
Jan 28, 2014
Wrist-Powered Radio?
There’s a tendency to obsess on devices. But if you’re in the content business devices are only channels of distribution for that...
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mramsey1
Jan 20, 2014
LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
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mramsey1
Jan 19, 2014
Buying Pandora can Increase Your Radio Station’s Ratings
Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
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mramsey1
Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
Jan 9, 2014
5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make...
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