Hulu and the Star-Making Future of Radio
I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a...
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mramsey1
Jan 5, 2014
7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources –...
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mramsey1
Jan 4, 2014
Predictions for Radio in 2014
Tom Taylor offered up some questions for radio to ponder in 2014. I thought I’d take this opportunity to answer them: 1. Connected car –...
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mramsey1
Dec 30, 2013
Radio’s 2014: A New Year – A New Quest
Stop the pity party, broadcasters! It’s a new year! All year long I hear tons of complaints that “radio is not doing this” and “radio is...
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mramsey1
Dec 17, 2013
How Radio can Compete Against Facebook
Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy – not just as an inexpensive way to...
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mramsey1
Dec 16, 2013
Me, My Family, and My Neighborhood
“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example,...
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mramsey1
Dec 16, 2013
Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
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mramsey1
Dec 11, 2013
Radio Does Not “Heart” Twitter
I just read a fascinating report on Radio’s relationship to Twitter in the U.S. and the results will startle and unsettle you. You can...
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mramsey1
Dec 11, 2013
Radio: You’re Messing Up on Facebook
Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content...
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mramsey1
Dec 9, 2013
Radio: Your Facebook Page is Un-Liking You
This is directly from Facebook: We expect organic distribution of an individual page’s posts to gradually decline over time as we...
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mramsey1
Dec 6, 2013
Christian Radio: No Such Things as “Teaching Shows”?
Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and...
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mramsey1
Dec 4, 2013
Listeners are People First, Format Fans Second
Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked....
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mramsey1
Dec 3, 2013
How to “Rescue” Radio
How to “rescue” radio? Doc Searls has some ideas, and Doc’s a very smart man. He is, among other things, the co-author of the classic The...
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mramsey1
Nov 22, 2013
Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
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mramsey1
Nov 22, 2013
Advertising is about Audiences – not Distribution Channels
Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...
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mramsey1
Nov 13, 2013
What Should AM Radio Do?
In this short video, I spell out what AM should do to continue to thrive. Hint: The answer’s not going to come from our friends in...
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mramsey1
Nov 12, 2013
Radio and the Future of Digital: 2013
Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are...
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mramsey1
Nov 10, 2013
How to Pick the Hits
The “golden gut.” It’s what separates those who can pick a hit from the rest of us. But what does the science tell us? Its lesson is...
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mramsey1
Nov 6, 2013
What’s the Future of Radio in the Connected Car?
What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? That was the purpose of my...
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mramsey1
Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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