Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Oct 30, 2013
A Halloween Message for Radio
I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for...
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mramsey1
Oct 29, 2013
Making Sense of the Auto Dashboard
It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the...
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mramsey1
Oct 21, 2013
And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Oct 17, 2013
28 Minutes of Commercials per Hour – on a Music Station?
So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
Oct 9, 2013
hivio 2014 – the Audio Future Festival: It’s ON!
It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight...
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mramsey1
Oct 3, 2013
Are There Too Many Commercials on the Radio? Nope!
What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...
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mramsey1
Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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mramsey1
Sep 23, 2013
11 Million New Users to iTunes Radio – in One Weekend
Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re...
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mramsey1
Sep 21, 2013
Do Less Better
At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and...
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mramsey1
Sep 19, 2013
Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong
In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white...
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mramsey1
Sep 18, 2013
Personalization is Everything
“Only a feature.” What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized...
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mramsey1
Sep 14, 2013
4 Ways iTunes Radio Changes Everything
This post was originally published by PBS’s MediaShift and is reprinted here with their permission. I wrote it shortly before last week’s...
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mramsey1
Sep 14, 2013
What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
Sep 10, 2013
What Radio Talent Can Learn from Improv
In one of the most enjoyable conversations from hivio 2013, the radio ideas festival, I talked with Gary Kramer, Artistic Director of the...
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mramsey1
Sep 7, 2013
The Two Critical Opposing Forces Shaping Radio’s Future
“All for one” and “one for all.” The traditional radio model is neither “all for one” nor “one for all.” It’s really “all for all,” the...
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mramsey1
Sep 4, 2013
The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
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mramsey1
Sep 4, 2013
Revealing Radio’s Social Media Opportunity
SoCast is a company that integrates radio and social media to make the distinctions transparent across platforms. In other words, SoCast...
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