What Do You Want Consumers to Talk About?
We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her...
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mramsey1
Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
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mramsey1
Apr 22, 2013
“Pandora Helps Apple Sell More Music”
Maybe it’s time to stop asking Pandora how they feel about Apple’s pending entry into the streaming radio marketplace and start asking...
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mramsey1
Apr 17, 2013
Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
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mramsey1
Apr 13, 2013
Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
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mramsey1
Apr 7, 2013
Sirius XM’s Take on Personalization
Personalization is a rainbow extending all the way from “lowest common denominator” to “all mine.” The former is what you get on the...
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mramsey1
Apr 3, 2013
The Importance of Doing What’s Unnecessary
We spend lots of time in radio differentiating between what’s important and what’s not. What’s important is viewed as necessary, while...
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mramsey1
Mar 27, 2013
Have You Signed Up Yet for Radio’s First Ever (FREE) Ideas Festival?
Have you joined the hive yet? Last week I introduced hivio, radio’s first-ever ideas festival. It’s a FREE event and you can watch it...
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mramsey1
Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
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mramsey1
Mar 12, 2013
Radios Ripped from New Cars? “Not So Fast,” say Consumers
You can climb down from the ceiling now, Mr. Broadcaster – it turns out new cars will feature FM/AM radios built-in for the foreseeable...
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mramsey1
Mar 12, 2013
The Future of Radio is Visual
As media mix and match, as edges smudge and barriers topple, it’s inevitable that the original audio medium becomes enhanced with...
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mramsey1
Mar 7, 2013
Behold, The Car Dashboard Crisis!
Panic is in the streets following two events this week: First, a Mark Kassof study which revealed the unsurprising news that 83% of a...
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mramsey1
Mar 4, 2013
Radio has only Two Paths – and “Local” isn’t One
Today Seth Godin talks “Local.” Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast...
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mramsey1
Feb 26, 2013
Radio asks the Wrong Questions
“What’s the future of radio?” “How does radio compete against Pandora et. al.?” “How can we get FM on mobile devices?” “How do we stay in...
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mramsey1
Feb 24, 2013
What 4G LTE Internet Access in your Car means for Radio
In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker describes three “consumer Internet ‘white spaces’...
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mramsey1
Feb 20, 2013
Too Many Apps, Not Enough Time
Are we suffering app overload? That’s the conclusion of Business Insider: People download a lot of apps, but they abandon 95 percent of...
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mramsey1
Feb 19, 2013
How You – Behind that Radio Mic – Can Make Money Online
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
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mramsey1
Feb 11, 2013
Is there a Business Model for Streaming?
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
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mramsey1
Feb 10, 2013
The Game-Changing Revenue Opportunities for Online Radio
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
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mramsey1
Feb 7, 2013
Check Out the Reach for Streaming Radio
When we talk about online radio, it’s easy to view that as a trivial component in the average station’s strategy because, for any given...
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