Is Radio Wasting Effort on Facebook?
Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they “like.” This is...
top of page
Search
mramsey1
Feb 1, 2013
Radio: Is Anybody in Charge of your Fans?
It was my first visit to the Sundance Channel, and I was met with this visual: Not so much a “pop up” per se as in invitation to deepen a...
3 views0 comments
mramsey1
Jan 30, 2013
Is Your Radio Brand a Commodity?
Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio...
1 view0 comments
mramsey1
Jan 23, 2013
Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a...
4 views0 comments
mramsey1
Jan 23, 2013
What I Like about NASH FM
I’m not talking about the radio station (which is New York’s newest Country station), I’m talking about the website. Yes, I know this is...
3 views0 comments
mramsey1
Jan 22, 2013
Great Radio is Heavy on “Humanity”
A sentence from Seth Godin’s terrific new book The Icarus Deception: How High Will You Fly? “We don’t need more stuff, we need more...
0 views0 comments
mramsey1
Jan 14, 2013
Impact Your Radio Audience the Dragonfly Way
Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A...
2 views0 comments
mramsey1
Jan 13, 2013
As Long As FM Radio is on Sprint Phones….
Last week one of the radio industry’s big headlines was the preliminary deal struck between Sprint and various players in radio to...
2 views0 comments
mramsey1
Jan 8, 2013
Dave Ramsey on the Future of Radio’s Business Model
As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s...
6 views0 comments
mramsey1
Jan 7, 2013
Is Your Whiteboard “On Fire?”
I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On...
1 view0 comments
mramsey1
Jan 1, 2013
What Happens to Radio when Technology Kills Mobile Phones?
There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills...
5 views0 comments
mramsey1
Dec 28, 2012
The Wisdom of Colliding Radio Genres
I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of...
2 views0 comments
mramsey1
Dec 21, 2012
Nielsen buys Arbitron…What it REALLY Means to You
It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...
9 views0 comments
mramsey1
Dec 11, 2012
What Radio can learn from Otis
He stops traffic. Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our...
3 views0 comments
mramsey1
Dec 10, 2012
Will Radio be Good to Great to Gone?
Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new...
1 view0 comments
mramsey1
Dec 10, 2012
After that Radio Job….
It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a...
1 view0 comments
mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
5 views0 comments
mramsey1
Dec 4, 2012
Here’s what IHeartRadio and TuneIn are Missing
Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and...
6 views0 comments
mramsey1
Nov 28, 2012
Here’s to Failure!
Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big...
2 views0 comments
mramsey1
Nov 27, 2012
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...
1 view0 comments
bottom of page