What Happens when you Focus on “Fans”?
“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross...
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mramsey1
Nov 16, 2012
Digital Media: What’s in Store for 2013
Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights...
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mramsey1
Nov 15, 2012
News/Talking about the Wrong Things
Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election...
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mramsey1
Nov 8, 2012
Investors are Focusing on Content, not Distribution
USA TODAY markets reporter Matt Krantz answers this reader question: Why have the large diversified media companies been such strong...
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mramsey1
Nov 8, 2012
Is Radio “Relevant”?
I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...
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mramsey1
Nov 7, 2012
Is Social Media for Conversation – or for Broadcasting?
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to...
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mramsey1
Oct 31, 2012
MusicFIRST, but MusiciansLAST?
MusicFIRST really needs to have their heads examined. They’re in a tizzy because, allegedly, Pandora executives have done what executives...
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mramsey1
Oct 25, 2012
Apple’s “Pandora Challenge” is really a Radio Industry Challenge
Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a...
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mramsey1
Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
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mramsey1
Oct 23, 2012
The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
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mramsey1
Oct 17, 2012
How to Make Local Digital Sales More Effective
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...
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mramsey1
Oct 17, 2012
The Rise of “Radio as a Feature”
We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...
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mramsey1
Oct 11, 2012
Pandora, Lefsetz, and Common Sense
Every now and then I read something which is so totally off the wall it demands a thoughtful response. So it is with Bob Lefsetz’s recent...
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mramsey1
Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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mramsey1
Oct 3, 2012
What Happened to Music FIRST?
And so the critically important fight over music rights fees wears on. Pandora lobbies in favor of the Internet Radio Fairness Act now...
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mramsey1
Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Sep 25, 2012
Christian Radio means “Betterness”
A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more...
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mramsey1
Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
Sep 19, 2012
What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in?...
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