I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
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mramsey1
Sep 13, 2012
Go Ahead – Kill Your Radio Stream
“Is it time to kill that clunky stream?” reads the headline in the Radio Ink piece. It is an interview with the National Associate...
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mramsey1
Sep 12, 2012
“The Most Beautiful Product We’ve Ever Made”
That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday. You can forgive the whiff of hyperbole because...
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mramsey1
Sep 10, 2012
What if Digital for Radio is a Profit-Enabler, not a Profit-Center?
I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary...
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mramsey1
Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
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mramsey1
Aug 29, 2012
Increase Radio’s Profile at SXSW!
In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering,...
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mramsey1
Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
Aug 22, 2012
Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
Aug 21, 2012
Apple wants to Erase your Radio Spots
Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we...
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mramsey1
Aug 20, 2012
What if Listeners Don’t Want to “Engage” with your Radio Brands?
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...
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mramsey1
Aug 15, 2012
Radio and Music Discovery – What it Really Means
You’ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From...
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mramsey1
Aug 9, 2012
How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
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mramsey1
Aug 9, 2012
FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated...
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mramsey1
Aug 6, 2012
Kevin Smith should be on the Radio
Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red...
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mramsey1
Aug 3, 2012
What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
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mramsey1
Jul 30, 2012
Why Doesn’t Radio use “Add to Calendar”?
I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or...
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mramsey1
Jul 26, 2012
Social Media is a Mirror
Why does a relatively small fraction of your audience “like” you on Facebook? Because, as Shama Kabani reminds us, you’re looking in the...
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mramsey1
Jul 25, 2012
Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
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mramsey1
Jul 22, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
Jul 20, 2012
Will Kickstarter Disrupt Public Radio?
Kickstarter is one of several crowdsourced funding platforms. Have a pet project? Post it there and let the crowd fund it for you (or...
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