Where are we on Radio’s Digital Frontier?
Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers...
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mramsey1
May 21, 2012
Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
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mramsey1
May 17, 2012
Facebook is No Waste of Marketing Dollars
“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....
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mramsey1
May 14, 2012
Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of...
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mramsey1
May 14, 2012
Scale: It’s Easier to Have than to Get
A recent Mediapost piece commented on the inevitable consolidation of players in the every-day-a-new-entrant social TV space. This is...
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mramsey1
May 8, 2012
Do People Really REALLY want FM on their Mobile Phones?
Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies...
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mramsey1
May 8, 2012
Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
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mramsey1
May 3, 2012
Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
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mramsey1
May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
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mramsey1
May 1, 2012
Radio’s Game of Thrones
Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It...
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mramsey1
Apr 30, 2012
A Chilling Measure of How Listeners see Pandora vs. Radio
A recent Jacobs Media research finding noted that 43% of Pandora users say the service should be considered “radio” while 49% say it...
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mramsey1
Apr 26, 2012
What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
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mramsey1
Apr 24, 2012
Radio Lessons from the Huffington Post
Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success. And while...
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mramsey1
Apr 23, 2012
Do you Talk to your Listeners?
“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the...
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mramsey1
Apr 19, 2012
“By 2020 ‘Broadcasting’…will be Foreign to Anyone Under 40”
GigaOm bottom-lines this week’s NAB with this: If this week’s National Association of Broadcasters Show is any indication, by 2020...
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mramsey1
Apr 16, 2012
Radio, Should You Register Your Listeners Online?
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments...
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mramsey1
Apr 14, 2012
The Future of AM Radio
Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top...
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mramsey1
Apr 12, 2012
Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a...
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mramsey1
Apr 9, 2012
NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
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mramsey1
Apr 5, 2012
Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this...
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