Radio’s Streaming Effort May Be Screwed – Part 1
It’s one of the most disturbing results from the recent Triton streaming audio trends report, and most broadcasters are looking the other...
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mramsey1
Sep 16, 2017
Media Unplugged: Amazon is Promising the NFL what Nobody Else Can
Daniel Craig as James Bond via 007.com Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and...
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mramsey1
Sep 7, 2017
Media Unplugged: Where is the Business of Podcasting Headed?
Where is the business of podcasting headed? And… Marijuana entertainment value gets high. Plus, rants and raves about Gwyneth Paltrow’s...
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mramsey1
Aug 15, 2017
Media Unplugged: 6 Second Ads – B.S. or the Future?
6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts”...
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mramsey1
Aug 14, 2017
Is The Radio Industry Too Selfish?
For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have...
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mramsey1
Aug 9, 2017
Radio: How Good You Are Matters
FX Networks boss John Landgraf has never run a radio station so far as I know. But maybe he should. Faced with a withering onslaught of...
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mramsey1
Jul 31, 2017
The Problem With Podcasting is NOT Discovery
If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content:...
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mramsey1
Jul 27, 2017
Media Unplugged: The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And… Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed...
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mramsey1
Jul 18, 2017
Media Unplugged: Pandora’s Prospects – Gloomy
Pandora’s prospects: Gloomy. And… Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire...
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mramsey1
Jul 10, 2017
Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year
Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside...
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mramsey1
Jun 29, 2017
“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
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mramsey1
Jun 28, 2017
“Radio is Shrinking, Give the Advertisers What They Want”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full...
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mramsey1
Jun 26, 2017
Media Unplugged: Should You Buy Followers and Likes on Social Media?
Should you buy followers and likes on social media? And… How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and...
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mramsey1
Jun 22, 2017
Access To Your Radio Station Is Not Enough
This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they...
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mramsey1
Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
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mramsey1
Jun 14, 2017
Media Unplugged: Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why...
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mramsey1
May 30, 2017
Will There Be A Netflix Of Podcasts?
What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone...
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mramsey1
May 17, 2017
Media Unplugged: Twitter’s Misbegotten Live Video Strategy
Twitter’s Misbegotten Live Video Strategy. And…Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual...
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mramsey1
May 2, 2017
This Is How Long Your Podcast Should Be
At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...
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mramsey1
May 1, 2017
Media Unplugged: Inside Media’s Data-Driven Future
Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of...
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