Radio, the “Intimate” Medium
Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to...
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mramsey1
Apr 1, 2012
How many Facebook “Likes” does YOUR Format have?
Which formats are most successful at attracting Facebook “likes” to their pages? The chart above provides some insight. It’s based on...
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mramsey1
Mar 31, 2012
Too Long
From Seth Godin: “Too long” You’re going to hear that more and more often. The movie, the book, the meeting, the memo… few people will...
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mramsey1
Mar 29, 2012
What Wins in the New Radio Dashboard
A huge proportion of radio listening happens on the mobile devices known as automobiles, especially during the aptly-titled “drive...
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mramsey1
Mar 27, 2012
Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
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mramsey1
Mar 23, 2012
Radio’s Tablet Future
To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter –...
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mramsey1
Mar 22, 2012
Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
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mramsey1
Mar 20, 2012
Talk Radio: Is it Safe to be Unpopular?
And the furor over Rushgate goes on… Piping in from the perspective of Talk Radio talent was Tampa Bay’s Mark Larsen, who wrote this to...
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mramsey1
Mar 15, 2012
Radio has the Wrong Idea about Mobile Apps
…or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined “advertising in the...
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mramsey1
Mar 13, 2012
Radio is not “Just About Radio”
Of course Pandora “isn’t just about radio,” but nor is radio “just about radio.” Is it “about radio” when your station monetizes a daily...
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mramsey1
Mar 5, 2012
Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
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mramsey1
Feb 28, 2012
SiriusXM is Stealing Your Fans
It’s largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is...
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mramsey1
Feb 28, 2012
The end of Sports Radio as we know it
Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...
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mramsey1
Feb 27, 2012
Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
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mramsey1
Feb 23, 2012
The New Face(book) of Advertising
Changes are coming to the capabilities of advertising on Facebook. From Fast Company: First, Facebook is making the new ads social by...
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mramsey1
Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
Feb 17, 2012
The Limits of Personalization
Okay, so I have weird tastes. I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest. And my music...
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mramsey1
Feb 14, 2012
CBS Sports Radio gets Interactive (and so should you)
From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster,...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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