Are You Set Up to Share or to Fail?
Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception...
top of page
Search
mramsey1
Feb 6, 2012
What a Radio Brand is Now
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well,...
3 views0 comments
mramsey1
Feb 5, 2012
How to Be Like Mark
Zuckerberg, that is. Founder and CEO of Facebook. Fast Company has a great piece on leadership lessons from Zuckerberg, and here is a...
1 view0 comments
mramsey1
Feb 3, 2012
Like Moths to Radio’s Flame
What’s the best way to defend radio’s audience from those who steal away attention and usage and ad dollars? Here’s one strategy from my...
0 views0 comments
mramsey1
Feb 1, 2012
Pandora, Personalization, and Radio’s Competitive Future
Recently I was interviewed by Olivia Collette for Sparksheet, a business-to-business blog on media, content and marketing. Olivia has...
6 views0 comments
mramsey1
Jan 31, 2012
“I’ll Have what She’s Having”
Why do what you’re doing? Because everybody else in radio seems to be doing it? Or because it’s the right thing for you and your...
2 views0 comments
mramsey1
Jan 26, 2012
The Upside-Down World of Public Radio Funding
Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
15 views0 comments
mramsey1
Jan 25, 2012
Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
3 views0 comments
mramsey1
Jan 18, 2012
How to Brand Like a Rock Star
Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
0 views0 comments
mramsey1
Jan 18, 2012
Pandora at 125 Million
No matter how many or how few listeners are tuned to Pandora at any given moment, 125 million registered users is a whole lot. Think of...
2 views0 comments
mramsey1
Jan 15, 2012
The Power of a Title
It was the best ratings debut for a new series in the history of Animal Planet. And the name of the show was Hillbilly Handfishin’. In...
2 views0 comments
mramsey1
Jan 14, 2012
Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
1 view0 comments
mramsey1
Jan 12, 2012
Worry Less about Technology – More about Content
The title of the piece in USA Today says it all: “YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling...
1 view0 comments
mramsey1
Jan 10, 2012
How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
2 views0 comments
mramsey1
Jan 4, 2012
Here’s why Sound will NOT be Bigger than Video
Recently the folks at SoundCloud (a very good tool, by the way) did a presentation called “Why Sound will be Bigger than Video.” Well,...
5 views0 comments
mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
3 views0 comments
mramsey1
Jan 3, 2012
“I am my own Medium”
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an...
2 views0 comments
mramsey1
Dec 21, 2011
Radio Spreads the Meaning of Christmas
I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make...
2 views0 comments
mramsey1
Dec 20, 2011
R.I.P. Arbitron’s Total Audience Measurement
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...
6 views0 comments
mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
9 views0 comments
bottom of page