Why I like SiriusXM’s new Mobile App
It hasn’t gotten a ton of attention, but SiriusXM’s recently revised mobile apps add some functionality which I think makes a dramatic...
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mramsey1
Dec 13, 2011
What Matters When the Spots Come On?
I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...
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mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
Nov 21, 2011
Creative Solutions for Radio Clients without Breaking the Bank
Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform. Cash by...
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mramsey1
Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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mramsey1
Nov 15, 2011
What Makes Radio Matter
So the other day I was in Barnes & Noble for the first time in a long time. What a revelation! Where are the DVD’s?! Gone! And the...
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mramsey1
Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
Nov 11, 2011
Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
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mramsey1
Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
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mramsey1
Nov 2, 2011
9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
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mramsey1
Nov 1, 2011
What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
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mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
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mramsey1
Oct 26, 2011
A Halloween Tale for Radio Brands
As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
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mramsey1
Oct 26, 2011
What’s Wrong with Radio Advertising?
What’s the biggest problem with radio advertising? It’s that everybody in the message pipeline – from advertiser to broadcaster to...
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mramsey1
Oct 20, 2011
Is Social Media a Bust for Radio?
Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...
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mramsey1
Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
Oct 12, 2011
Technology (and Media) After Steve
One of the lasting gifts of technology in general and Steve Jobs and Apple in particular is not the technology itself but what that...
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